
Insight versus Information: Data Ethics
In this age of information there is a fine line between providing insight and simply selling consumer information. Ok, so maybe the line...

'Why'...the holy grail of Big Data.
Predictive analysis. Who, What, Where, How, When, Why, these are these questions we ask our data. But 'Why' is the big star. When we...

First thoughts…
Hello World! The sole purpose of the first line was simply to get past that all important first sentence, to get over the mental hump I...